BIT WAR 

# Bit War – JIMS, Greater Noida

Event Overview

• Event Name: Bit War – Annual Tech Fest
• Date: 28 February – 1 March
• Location: JIMS (Jagannath Institute of Management Sciences), Greater Noida

Bit War is JIMS Greater Noida’s flagship technical event — a high-energy celebration of coding, gaming, digital innovation, and tech culture.
The two-day fest attracted a crowd of over 10,000 students, including participants from leading colleges and tech communities across Delhi-NCR.

Market Mafiaa’s Role

As the official marketing partner for Bit War 2025, Market Mafiaa was entrusted with:

• Full-scale brand execution and vendor management
• Seamless coordination with college authorities
• Real-time on-ground support and campaign delivery

Brand Campaigns & Activations

Strategic Execution

Our scope of work included:

• Brand Integration: Coordinating with college authorities for smooth setup and visibility
• On-Ground Support: Real-time execution, student interaction, and booth management
• Tech-Centric Engagement: Coding contests, gaming zones, and career readiness activations tailored to the audience

Impact & Legacy

• Massive Footfall: Over 10,000 students engaged across two days
• Tech-Audience Resonance: Predator, Interview Buddy, and C Sharp saw direct traction with the core crowd
• Educational Impact: Drishti IAS and Sharp Economy added aspirational and practical value
• Execution Excellence: Our team’s agility and precision reinforced Market Mafiaa’s reputation as a result-driven, tech-savvy marketing partner

Conclusion

Bit War 2025 was a defining moment for Market Mafiaa in the tech and education event space.
With a curated mix of brands — from energy drinks to career platforms — we delivered meaningful engagement and high-impact visibility.
This campaign showcased our ability to adapt to niche audiences and execute with precision, further solidifying our position as the go-to agency for youth-focused, tech-driven brand activations.