TechFest 2025
10K+ students, 14+ brands onboarded
Event Overview
Record turnout for branding. Yielded high trial and conversion.
# Galgotias TechFest – 9–10 May 2025
Location: Galgotias College of Engineering and Technology (GCET), Greater Noida
Tracks: International Hackathon & Creator Hackathon
Overview
A 2-day innovation-driven fest that merged technology, digital culture, and creator energy.
Market Mafiaa served as the official marketing partner, delivering a brand ecosystem tailored to Gen Z innovators and creators.
Scope of Work
- End-to-end sponsor onboarding
- Strategic branding across hackathon zones, kits, and stages
- Custom engagement ideas per sponsor vertical
- Digital integration: pitch decks, mentor shoutouts, winner moments
- Full on-ground execution and crowd engagement
Brands Activated
| Brand Name | Category |
|---|---|
| Qelica | Oral Care Partner |
| Monster Energy | Partner |
| Viberse | Web3 Partner |
| Quneqt | Networking Partner |
| Polka Pop | Beverage Partner |
| AbhiBus | Travel Partner |
| Vedic Jal | Hydration Partner |
| Robotics Sir | Tech Learning Partner |
| Rabee’s Jain Shikanji | Desi Beverage Partner |
| Osata Perfumes | Fragrance Partner |
Impact
- 10+ brands integrated across two hackathons
- High recall through tech-savvy engagement
- Real-time student interaction and sponsor value creation
- Reinforced Market Mafiaa’s leadership in techfest marketing
Strategic Takeaway
Market Mafiaa’s dual execution at Galgotias in 2025 showcased our ability to scale across formats—from cultural fests to innovation summits.
With emotionally resonant storytelling, category-wise brand strategy, and flawless execution, we delivered immersive youth experiences that brands and students won’t forget.
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